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Vital Red Light

Privacy Policy

Revised September 27, 2021


At Vital Red Light, we are committed to providing the most comprehensive and efficient products and customer experience while protecting your privacy and information as our valued customer. The following privacy policy describes how Vital Red Light LLC and its subsidiaries, parents and affiliated companies (“VRL” “we” or “us”) collects, uses, and shares your personal information when you use our website(s) ( (the “Site”) and purchase our products (“Web Services”). By submitting information to us, or by continuing to use this website and any of our Web Services, you agree to the following privacy policy (“Privacy Policy”). For more information and details, please feel free to contact us at the information included at the bottom of this policy.

Information We Collect

When you make a purchase, attempt to make a purchase, or create an account through our Site, we will ask you to provide some personal information. This personal information includes your name, billing address, shipping address, payment information (including credit card numbers) email address, phone number, images of you, social media profile details, account preferences, opinions, product and service history, and information acquired through customer surveys (“Personal Information”).  We also collect certain “Non-Personally Identifying Information” which is information that, without the accompaniment of additional information, cannot directly identify a specific person. This information may be collected directly from you, or from third parties. If you are a third-party providing information about somebody else, you represent and warrant that you have such person’s consent to provide such information to us.

We may also collect information from third party partners and websites that may be used as part of the Web Services. We may collect Non-Personally Identifying Information related to how you use the Web Services and our Site in order to improve the experience for you and others. We also may collect information from and about the devices you use to access the Web Services. This includes things like IP addresses, the type of browser and device you use, the web page you visited before coming to our Site, and identifiers associated with your devices.  

Children’s Information

We do now knowingly collect or use information from children under 13 without the consent of a parent or guardian.

Cookies and Other Technologies

When you visit our Site, we automatically collect certain Non-Personally Identifying Information about your device and your interaction with our Site including information about your web browser, IP address, search terms used, referring/exit pages, and date and time stamps. Although such information is not Personal Information, it may be possible for us to determine from an IP address a user’s Internet service provider and the geographic location of that person’s point of connectivity as well as other statistical usage data. We use technologies like cookies and pixel tags to provide, improve, protect, and promote our Web Services.

Cookies are small text files stored on your device and used by web browsers to deliver personalized content and remember logins and account settings. Cookies and such other statistical data help us understand how you are interacting with our Web Services, so that we can improve them based on that information. You can set your browser to limit or deny cookies, but please keep in mind that certain features of the Site and Web Services may not function properly without the aid of cookies. To learn more about how to disable cookies, visit

Pixel Tags (or Web Beacons) are pieces of code embedded in the Web Services that collect information about engagement with the Site. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include pixel tags in emails to understand whether messages have been opened, acted on, or forwarded.

We may use analytics and third-party tools (like Google Analytics) to process analytical information regarding our Web Services. To learn more about how to opt-out of Google Analytics’ use of your information on our Site, please visit

Bases for Collecting and Processing Your Information

We collect and use your Personal Information in order to fulfill orders placed through our Site (including processing your payment, arranging for shipping, providing you with invoices and/or order confirmations and updates), and to provide the Web Services in a reliable and secure manner. We also collect and use Personal Information for our legitimate business needs to communicate and deliver the Web Services to you, including for marketing and promotional purposes, internal record keeping, and to comply with our legal obligations.  Users of this Site are under no obligation to provide Personal Information of any kind, with the understanding that refusal to do so may prevent you from using certain site features. We may use financial information or payment methods to process payment for purchases made on our Site, to enroll you in programs in which you elect to participate, to protect against or identify possible fraudulent transactions, and otherwise as needed for legitimate business purposes.


We occasionally contact existing, new, and prospective customers with information about updates, new products, promotions, or company news. You may “unsubscribe” or opt-out of any such marketing content by clicking “unsubscribe” on any VRL marketing email and adjusting your preferences, or by contacting us at +1 213-632-8528 or

Text Messaging

By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form, or a keyword, you agree that we may send you text notifications regarding your order, (including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 10 a month. You acknowledge that consent is not a condition for any purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted for as a reasonable means of opting out. Message and data rates may apply.

For any questions please text HELP to the number you received the messages from. You can also contact us for more information at the contact details provided at the end of this Privacy Policy. If you wish to opt-out please follow the procedures above.

How We Share Information

We may share information as discussed below, but we will never sell or rent it to advertisers or other third parties.

This Site is hosted in the United States of America and is subject to US state and federal law. If you are accessing the Site from other jurisdictions, please be advised that you are transferring your Personal Information to the United States, and by using this Site, you consent to such transfer and use of your information in accordance with this Privacy Policy.

How We Protect Personal Information

Third Party Links

Our Web Services and this Site may use and contain links to third party websites that are not controlled by VRL. These third party links are made available to you for convenience and to help us efficiently perform the Web Services. You agree to use these links at your own risk, as third parties are under no obligation to comply with this Privacy Policy with respect to Personal Information that you provide directly to third parties, or that such third parties collect themselves. Please be aware that VRL is not responsible for the content of third-party websites linked to the VRL Site. This Privacy Policy only applies to the information that we collect from you while you are actively using the VRL Site or Web Services. If you should follow a link to a third party website, we strongly encourage you to carefully review such third party’s privacy policy.

Any purchase made through our Site will go through our e-commerce partner, Shopify. Shopify may process your Personal Information to fulfill such e-commerce services, and may monitor and record Non-Personally Identifying Information to improve its products and services. Any such information shared with Shopify will be governed by Shopify’s privacy policy which can be found at

Information Removal/Opt Out

Retention of Your Information

When you use our Web Services, we will retain your Personal Information for as long as you have a valid agreement with us, as long as we are legally required to, or as long as we need it to provide you with the Web Services. Please note that we may retain some of your information in accordance with our standard backup, archiving, and retention policies, and to comply with our legal obligations or enforce our agreements.

Our Right to Revise

We may revise this Privacy Policy from time to time, and will post the most current version on our Site. We ask that you review this page periodically to ensure continuing familiarity with the most current version of our Privacy Policy.

California Consumer Privacy Act (CCPA)

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as your “Right to Know”), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at the information listed below.

Your Right to Control Your Information

You have control over your Personal Information and how it is collected, used, and shared. For example, you have a right to:

For purposes of the CCPA, VRL does not “sell” Personal Information, and we do not discriminate against customers who choose to exercise their rights under the CCPA.

Shine The Light Law

California Civil Code §1798.83 permits users who are California residents to obtain from us once a year, free of charge, a list of third parties to whom we have disclosed Personal Information (if any) for direct marketing purposes in the preceding calendar year. If you are a California resident and wish to make such a request, please send an email with “California Privacy Rights” in the subject line to In your request, please attest to the fact that you are a California resident and provide a current California address. We will reply to valid requests by sending a response to the email address from which you submitted your request, or the physical address provided. Please not that not all information is covered by “Shine the Light” requirements and only information on covered sharing and the relevant details required by the Shine the Light law will be provided. Further, we do not disclose Personal Information obtained through our Site or Web Services to third parties for their direct marketing purposes.

Global Data Protection Regulation (GDPR)

If you are located in the European Economic Area (EEA), you have certain rights with respect to your Personal Information, including the right to access, correct, or delete such Personal Information that we collect and/or process through your use of this Site and/or the Web Services. VRL only collects and processes Personal Information of EEA users either: (i) with your consent; (ii) for the performance of a contract between you and VRL; (iii) to comply with our legal obligations; (iv) or for our legitimate business interests, which do not override your fundamental rights and freedoms. If you are a user in the EEA, you can do the following with respect to your Personal Information:

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

How To Contact Us

If you have any complaints, questions about this Privacy Policy, or if you would like to change your preferences, or exercise any rights as listed above, please contact us via telephone at +1 213-632-8528 or via email at