Meet Our CEO

Andrew Hasty

Andrew Hasty became CEO of Vital Red Light in Q4 of 2024, stepping in with a clear vision: take a brand already trusted for its quality and elevate it into a category leader. In just over a year, that vision has translated into measurable momentum. Under Andrew's leadership, Vital Red Light launched its 2.0 product line, raising the bar on performance, design, and the science behind every device. Vital also introduced a dedicated commercial line, bringing professional-grade red light therapy to gyms, wellness studios, hotels, and clinics. Most notably, Vital secured landmark partnerships with Fiji Airways, Costco, and Equinox, placing Vital in front of millions of new customers across travel, retail, and premium fitness.

Andrew brings more than a decade of experience in the health and wellness industry to Vital Red Light. He began his career as the founder of Paradox Media, a digital marketing agency he grew from the ground up into a trusted partner for brands across nearly every vertical, from wellness and fitness to lifestyle and consumer technology. After more than ten years building Paradox into an established agency, Andrew sold the company in Q1 of 2026 to focus entirely on the brands he's most passionate about: products that change how people feel, perform, and recover.

Andrew is also the founder and CEO of TitanBody, an EMS (Electrical Muscle Stimulation) brand built around a wireless, dry EMS suit designed for at-home use and equally suited for professional settings like gyms, studios, and wellness facilities. TitanBody was fully conceived, designed, produced, and brought to market by Andrew and his team, a true ground-up venture that draws on the marketing expertise he honed over a decade at Paradox Media. Together, Vital Red Light and TitanBody reflect Andrew's broader mission: making the most effective wellness technology accessible at home, at work, and everywhere in between.

Vital Red Light and TitanBody are both owned and operated by Paradox Brands, the holding company Andrew founded to acquire, launch, and scale category-leading e-commerce businesses. Paradox Brands was architected from day one as an operational and financial multiplier, a centralized platform that consolidates shared infrastructure across its portfolio, including marketing teams, creative production, vendor relationships, fulfillment partners, technology stacks, and performance programs. By eliminating the redundant overhead that typically constrains growing consumer brands, Paradox Brands compresses the path to profitability and unlocks margin expansion across every company under its umbrella.The result is a repeatable, capital-efficient model designed to de-risk new acquisitions and accelerate post-acquisition growth. Each brand benefits from immediate access to a proven operational backbone, while the parent company captures compounding leverage as the portfolio expands. With Vital Red Light and TitanBody already validating the model across two distinct wellness categories, and a disciplined acquisition strategy guiding what comes next, Paradox Brands is positioned to become a flagship operator and consolidator in the modern e-commerce wellness landscape.